Our sophisticated Target User module makes it easy to create discreet user groups and target specific content to each of them. All you need to do is identify each group and create the relevant pages for them. The website recognises users at login and delivers the appropriate content to them.
This is a great way to enhance the user experience and engagement with your website. You can present completely different content to different user groups, or simply make selected elements of a page user specific.
For example, if you offer different benefits for different groups or grades within your workforce, entire sections of your website can be segmented to the relevant people. Alternatively, you may wish to display multiple versions of a single page element, such as local HR contact details if your workforce is spread over more than one location.
The Target User module's email marketing capability also gives you a powerful tool for promoting products or events to target user groups and encouraging them to visit your website.